About US

Maggie Ventura & Celimar Eljuri

Two energetic and style-savvy Venezuelan best friends who grew up surrounded by vibrant colors and rhythms that fueled their environment. Living wonderful experiences all over the world that boosted their creativity and purpose, this 2 ladies decided to overturn their passion for art, color, traveling, and the fortune of being a latin woman, into the world of fashion. After years of experimenting with bold outfits, their love for active living grew, then, they realized that stylish and functional clothing was hard to find, Was then, they had a vision, to bring their unique blend of style and active living to the world. They wanted to make one simple dream come true: dressing real women, who areseduced by the elegance and versatility of a timeless garment that is eco-friendly, socially conscious and ethically made.

LoLA was born at the end of 2023, on the principle that sportwear can and should be styled beyond the exercises setting. A store where Fashion meets Fitness, into one dynamic destination and where every piece is infused with the duo's zesty Venezuelan spirit. The Boutique speaks to the smart, strong, fearless women of today who understand that real beauty goes beyond the body, and that feeling truly sexy comes from the inside.